The Built, Not Bought Business Coach Real Experience. Real Strategy. Real Results.

I’m Jodell — a multi-unit franchise owner, third-generation entrepreneur, and the kind of business coach who’s actually been in the trenches.

I didn’t inherit an empire. I built it — starting as a single-store manager and rising to own seven thriving restaurant locations. I know what it’s like to wear every hat, read every P&L, manage every fire (sometimes literally), and still get the books done by end of day. From food costs to forecasting, hiring to high-level strategy — I see the full picture, and I help other business owners do the same.

I’m not here to play it safe or sugarcoat what it takes. I’m here to help you take ownership, amplify your voice, and run your business like the confident, capable leader you know you’re meant to be.

My real superpower? Helping you zoom out of the chaos and reclaim your time. Because let’s be honest — you didn’t start your business to feel buried by it.

I’ve learned how to build something real, something that lasts — and how to do it without burning out or second-guessing myself every step of the way. That’s the power I pass on to my clients.

Whether you’re stuck in the weeds, scaling too fast without a strategy, or finally ready to lead like a CEO — I’ve got the roadmap, and I’ll walk it with you.

I’m a strategist, a systems thinker, and a voice of clarity in the noise. I’ll challenge your thinking, cheer your wins, and help you scale with confidence — all without losing your mind (or your weekends).

When I’m not coaching, you’ll find me hiking the Pacific Northwest, building worlds in video games, showing up on X (Spaces), writing my book, or making YouTube videos — because I believe in living fully, not just working endlessly.

Ready to get out of the weeds and back into your power?
Let’s talk strategy. Let’s build the business and life you actually want.

If you’re ready to stop spinning your wheels and start building with intention, let’s talk.